“Lead Source finally showed us which campaigns were producing actual enquiries, not just clicks.”
Daniel Morris
Capture every lead the instant it’s submitted, with the real campaign and journey attached, so you know what’s working and reply while it’s still hot.
In plain English. One line of JavaScript on your site. Works alongside HubSpot, Salesforce, WordPress, Webflow, or no CRM at all.
Know which ads, campaigns, and pages bring you real paying customers, not just clicks. Put your budget where it pays off and cut the rest.
See every new lead the moment it arrives, with the full story behind it, so you reply before your competitors. Most buyers go with whoever answers first.
One line of code, working with the forms and CRM you already use. No new system, no developer, nothing to rebuild. Free to start.
Every month you wait, you’re paying to guess, and losing leads to faster competitors.
Start free5-min install. No card required.
Drag the slider to what you actually spend on marketing each month. The numbers below are what the research says, and what Lead Source helps you fix.
Your monthly marketing spend
Lead Source shows you which $1,540 actually produces customers. Cut the other $5,460.
5-min install. No card required.
Every marketing tool tells you something different about the same person walking into your site. Only one of them tells you who they are.
Most marketing tools tell you what someone clicked.
Lead Source tells you who bought.
Across thousands of small and mid-sized business marketing budgets analysed in our 2026 report, the same pattern appeared everywhere. Paid search on generic keywords, blog SEO, retargeting, and social posting (the bulk of most agency retainers) produced almost none of the actual revenue. The customers came in through channels the owner controlled directly.
Of digital marketing spend produces no measurable revenue outcome.
Produces nearly all the revenue. Usually channels the owner controls directly.
Free to start · no card
Stop paying agencies to not tell you what’s working.
The Lead Source script goes once in the <head> of your website. Five minutes total. From that moment on, every form on every page is automatically tracked, with source, campaign, page journey, and full form data.
No per-form setup. No per-platform config. Works with whatever you already use.
“We were spending $4,200/month on Google Ads. Lead Source showed us $3,800 of it produced nothing. We cut everything except brand search, kept our entire pipeline, and started using the savings on the one channel that actually worked. The agency’s reaction was instructive.”
“I’d been fighting our marketing agency for two years to prove their SEO was actually working. They kept showing me ‘ranking improvements.’ Lead Source showed me one new matter. One. That came from organic search in twelve months. We cancelled the next day.”
“Eighty percent of our quote requests turned out to come from Google Business Profile. We’d been spending nothing on it. We were spending five thousand a month on Facebook Ads that produced two new customers total. Lead Source ended that argument.”
“Lead Source finally showed us which campaigns were producing actual enquiries, not just clicks.”
“We cut spend on campaigns that looked busy but weren’t creating customers. That alone made the tool worth it.”
“Lead Source helped us separate traffic from real opportunities. That changed how we looked at our entire marketing budget.”
“We finally have something more useful than rankings, traffic, and vague monthly reports.”
“Our sales calls are warmer now because we know what each lead looked at before getting in touch.”
“Great tool for small teams that need clear answers without spending hours in analytics.”
“A form submission now tells us the source, campaign, landing page, and journey behind the enquiry. Huge improvement.”
“This is what attribution should be: simple, useful, and tied to real people making real enquiries.”
“Our CRM used to say every lead came from ‘Web.’ Lead Source now shows the real source, campaign, and page journey.”
“Simple setup, clear data, and no complicated configuration. We had useful lead tracking running in minutes.”
“Seeing the pages a lead visited before enquiring gives our sales team much better context.”
“Lead Source makes attribution easy to understand. We can see the person, source, campaign, and form submission in one place.”
“It showed us that some of our best leads were coming from channels we had been underinvesting in.”
“We wanted better attribution without messy cookie tracking. Lead Source gave us practical data in a cleaner way.”
“Lead Source made our marketing conversations much more direct. We now talk about leads, not vanity metrics.”
The greatest risk in modern advertising is no longer wasting money.
It is believing the waste is working.
One line of code on your website. No per-platform setup. See all 19 integrations or just install it.
They do different jobs. Google Analytics shows you traffic patterns at a population level (sessions, sources, behaviour trends). Lead Source shows you individual converting visitors: who they are, where they came from, and which campaign produced them. Keep using both. See the difference.
Free to start. $19/month for 500. $49/month for 2,000. No credit card to start. See full pricing, including the launch-pricing lock-in.
Almost certainly. Lead Source is one line of code on your website, so it works alongside whatever you already use. HubSpot, Salesforce, Keap, Close, Eloqua, Gravity Forms, Contact Form 7, Forminator, Jotform, Typeform, WordPress, Webflow, Squarespace, Wix, Shopify, Ghost. See all integrations.
Yes. Lead emails and phone numbers are encrypted at rest and in transit, with access tightly controlled. Aligned with GDPR, UK GDPR, and the Australian Privacy Principles. See our privacy details and data processing.
Spend more where it works. Cut what doesn’t. Free to start, no credit card.
Start free5-min install. No card required.
Most attribution tools fail under privacy constraints. We work because of them, not despite them. No cookies. No client-side storage. Captured server-side at the moment of submission.
Outside ePrivacy and PECR storage-and-access scope by design. Ad-blockers and cookie banner refusals don’t touch us.
Customer-as-controller, Lead Source-as-processor. SCCs and UK IDTA in the DPA. The HubSpot model.
Your leads never touch another customer’s data. Database-level access control. Encrypted at rest and in transit.
Export, delete, restrict. Tooling shipped in the product. No support tickets to honour GDPR Article 15-17 requests.